What is "Knowledge Management"?
Knowledge Management for proClients
means the systematic handling of a companies knowledge. Following R. Marshak's
definition we distinguish between data, information and knowledge.
- Data
Single, clearly defined value
Example: "In month A we sold 4711
units of product B in region C"
- Information
Data row or unstructure message, in grafical or written
form
Example: "Sales chart (revenue) of product B in region C in 2005"
- Knowledge
Assessment or comment of the specific "view of your Company"
on information
Exqample: "The revenue variation throughout the year for
product B in region C is within normal range. We just sell more sunscreen in
summer and winter."
The term "knowledge" means to proClients the enterprise specific skills
and experiences within their own business. Often you find things like:
- "lessons learned" - What have we tried, with wich success, which
conclusions did we take out of it?
- "yellow pages" - Who in our company knows about what in which depth?
- "organisational modell" - Why do we do certain things the way we do
them?
Following this meaning of the term "knowledge" we see the main goal of
knowledge management in delivering the necessary amount of knowledge to any
member of the enterprise at the right time. As a matter of course this goes as
well for data and information.
The greatest challenge in most companies
starting with Knowledge Management is to bring the knowledge from within the
heads of their people ("tacit knowledge") into a widely usable, in most cases
computer based media ("explicit knowledge"). To achieve this there is a number
of approved methods, like they are described in book's like G. Probst's
"Managing Knowledge".
Oriented on the modell Probst has developed, proClients supports customers
throughout the whole Knowledge Management process. From target identification to
measuring the success of action taken the customer is accompanied.
We will be pleased to
inform you personally.